In the last heyday of our economy, sales leads generation companies were a dime a dozen. This meant that you had to sort through a lot of un-reputable lead providers. However, conversely, with enough work, and through trial and error, you were able to find good providers of mortgage leads, MLM leads, or really any other type of leads that you were looking for.
With the fall of the economy, however, a lot of these lead companies were forced out of business, due to lack of customers. It would stand to reason that because of this fact it is now much harder to find a mortgage lead provider or an insurance lead provider that can offer a reliable, high quality lead.
Nevertheless, that’s not the case. The actual result of the loss of customers to lead generation companies was not an equal amount of business shutdowns. In fact, the first to go were always the un-reputable companies.
The cause of this is simple. Companies selling a bunk mortgage lead or a bunk insurance lead had a unique business structure and plan. They were not after repeat customers. The plan was to set the price high enough that one purchase of the garbage leads brought in such a large percentage of profit that they could just move to the next victim and do it again.
When the economy was booming, there were enough of us financial professionals out there to keep this business model afloat. Regardless of how many brokers a lead company burned, there was always another one out there to hit again.
However, as the demand for leads shrunk, there were no more brokers to go after. In addition, unlike companies selling sold leads, they had no customer base to fall back on. Very quickly, these companies had no options for staying afloat.
Conversely, the companies that had supplied regular batches of solid sales leads were in part responsible for keeping their brokers afloat during tough times. These leads became a lifeline to brokers whose other streams of lead creation were drying up.
So, while this may be a down time for your business, just remember that it is a golden time for online lead generation. With very minimal research, you can find a lead provider that will be giving you incredibly high quality leads with greatly diminished competition.
Related posts: